Crackle, the multi-platform entertainment network, announced today the launch of its first original music series, “Playing It Forward.” The special street performance-style follow-doc is produced by Team Downey, an entertainment company founded by Robert Downey Jr. and Susan Downey, alongside veteran music producer/composer Tony Berg and Kevin Lake. The “Playing It Forward” music movement will showcase surprise street performances by some of the world’s biggest artists in unplanned, unexpected environments across the country benefiting music education and charities of the artists’ choice. The first episode will be available at http://www.crackle.com/c/playingitforward tonight, and features a surprise show by acclaimed singer and songwriter John Legend. The Grammy Award-winning artist performed three fan favorites, “All of Me,” “Ordinary People,” and “Shine” to an unsuspecting and amazed crowd at the Culver City Town Plaza in Los Angeles.
In addition to creating unforgettable content, “Playing It Forward” is committed to changing lives and supporting organizations dedicated to preserving music education. Through each episode of “Playing it Forward,” $100,000 will be donated to the charity of the artists’ choice. The first episode will benefit the Show Me Campaign, created by Legend, which works to break the cycle of poverty by giving children access to quality education through the promotion of scalable, proven solutions and programs.